Direct Mail Response Rates 2003-2016
The World’s Greatest Vacations’ integrated marketing platform exceeds industry benchmarks and delivers exceptional results across all channels.
- With a median 5.72% rate of response (source: DMA), direct mail continues to be a highly effective targeted marketing medium. Learn more.
- By aggregating audiences on our web and social media channels, we extend your digital reach by up to 10X your current digital penetration.
Working with travels most iconic brands on an ongoing basis, our direct marketing solutions consistently exceed marketing and sales goals. A quick sampling of success enjoyed by The World’s Greatest Vacations clients:
- Each of our partners see approximately 100,000 site visitors and 10,000 new travelers in their databases each media cycle
- Leading Cruise Line: Contacts: 1,391,906, % of total: 100%, #Pax booked: 12,717, Conversion 0.91&, total cost: $220,000, Cost per booking $17.
Success Stories & Client Testimonials
“Richard, the result of this last mailing was just brilliant. The momentum we have built surpassed our highest expectations. It was more than double what we have ever achieved in the past. Thank you for being easy to work with, very professional, a man of your word and willing to work with us to achieve the best result possible. We have worked together for over 13 years now and your passion for your brand and the support of ours has never wavered. Thank you for helping to grow our great brand as one of the world’s greatest vacations.
“Before the campaign you thought it might drive 3k to 4k bookings. It was more than that. I hate to give exact numbers until I know for sure. I am very happy with the campaign.“
“Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.”
“For the past three years, [we have] been featured in every Treasure Chest Vacation Travel and Ski mailing due to the fact that the response is greater than what we receive from other media. The ROI is impressive. Treasure Chest continues to produce successful results.”
[“Working] with a top-notch organization such as Treasure Chest has truly been a rewarding experience. The company consistently generates high-quality leads for Carnival and exceptional ROI. [We] will keep Treasure Chest as part of my overall marketing strategy for the foreseeable future.”
—Carnival Cruise Lines
Most Effective Tracking Mechanism
Our matchback analysis allows you to quantify and demonstrate the ROI you achieve with The World’s Greatest Vacations. Learn more.