American Cruise Lines unveils branding for the U.S.’s 250th anniversary

2026-02-16

American Cruise Lines will celebrate America’s semiquincentennial on its sailings all year long with special experiences and events.

The cruise line has unveiled a special logo for the 250th, which the company will display on every ship’s bow. The ships will also feature a large American flag draped on the sides on embarkation day.

Crew uniforms have also been updated with new badges. The line also developed collectible pins and keepsake gifts for guests.

ACL will host a 250th-themed game show on sailings and share daily historical trivia about the U.S. A special themed cocktail menu was also developed.

Passengers on cruises taking place on the Fourth of July will enjoy fireworks. Guests sailing the 52-day Great United States Cruise will experience fireworks over the Boston Harbor.

Courtesy of Travel Weekly