“Direct mail” can be cost prohibitive based on postage, printing, administration costing more than $1.00 unit. Treasure Chest costs $0.14 unit and delivers a higher response rate and superior cost per booking than direct mail costing ten times greater.
Companies see 100,000+ site visitors through Treasure Chest, The World’s Greatest Vacations mailing. And then, there’s the hundreds of thousands of weekly digital impressions every week for six to 12 months.
For this reason, only leaders specific to travel are featured in Treasure Chest, The World’s Greatest Vacations.