Cruiseline Loyalty Programs

2013-12-17

Like the airlines’ frequent flier programs, cruise lines reward loyal customers to encourage repeat business. It’s not likely to influence your choice of cruise your first time out, but on most lines, after you complete your first cruise you’ll be automatically enrolled in said line’s loyalty program, which basically means a bunch of mailings and e-mails advertising future cruises (which you can unsubscribe from if they become annoying) will be sent your way. But before you dismiss your new status, recognize that there is some value to be had here. Repeat cruisers are typically offered 5% to 10% discounts (sometimes higher) on future cruises (check details at specific cruise line websites).