Princess Cruises Brand Enters China Market2013-08-23
On August 21, 2013 Carnival Corporation & plc announced it is introducing its Princess Cruises brand to China in 2014, naming Shanghai as home port for Sapphire Princess during a four-month season expected to carry 70,000 passengers. The new roundtrip cruises, which begin next May, will bring a brand-new premium cruise experience to the rapidly growing China vacation market. Princess will offer the quality and comfort sought by discerning Chinese travelers, delivered by the largest premium cruise line in the world. Quickly expanding throughout the Asia region, Princess has placed China foremost in the company’s deployment plans due to the market’s burgeoning economy and increasingly discerning travelers seeking a premium cruise vacation. Demonstrating the importance of the market, Carnival Corporation & plc, parent group of Princess Cruises, has opened offices in Beijing, Tianjin, Shanghai, Guangzhou, and Chengdu.