Terranea Resort Selected as Lexus’ Exclusive Hotel Partner in Southern California2013-06-12
Terranea Resort, Los Angeles’ premier oceanfront resort, announces a strategic alliance with luxury brand Lexus, joining an exclusive group of hotel partners maintained by the auto brand throughout the United States and the only partner currently in Southern California.
Terranea is now the preferred hotel and resort of Lexus in Southern California, located along Los Angeles’ Palos Verdes peninsula. Together the pair is engaging travelers through an experiential program that spotlights Lexus as the resort’s preferred vehicle, which includes a fleet of Lexus vehicles to use for onsite transportation, airport transfers and other guest services. Lexus sedans, SUVs, hybrids and convertibles will also be available to Terranea guests for on- and offsite test drives.
Lexus owners who book a stay at Terranea Resort are also eligible for special benefits, available through LexusDrivers.com, ranging from $100 resort credits to day passes for The Spa at Terranea and various culinary, recreation and wellness activities on-property. “Lexus is dedicated to pursuing perfection and we’re excited to partner with the outstanding Terranea Resort to provide world-class luxury to customers,” says Brian Smith, vice president of marketing for Lexus. “Whether they’re enjoying the resort or driving nearby, customers will know there’s no better way to experience this part of the California coast.”
MMGY Global is Terranea Resort’s marketing communications agency of record, having developed and negotiated the partnership in collaboration with Lexus’ agency of record, Team One Advertising.