Tour Operators Embracing Growing Interest in Culinary Travel

2013-03-22

Tour operators are embracing culinary-focused programs as a way of satisfying clients’ hunger for experiential travel with an emphasis on authentic encounters with local culture. Both large tour operators and smaller specialist firms are offering a growing number of tours that include everything from a standard wine tasting in California’s Napa Valley to a hands-on cooking class in Hoi An, Vietnam