About us


A Trusted Partner

Founded in 1991 by Richard Shane, as Treasure Chest Themed Value Mail an upscale, targeted cooperative mailing has expanded from The Year’s Greatest Boats, The World’s Greatest Ski Resorts to The World’s Greatest Vacations.

Consumer interest in the all-star partners’ information has made The World’s Greatest Vacations the largest circulation travel media. In addition to mailing annually to millions of households; millions of email blasts and deep synergized social media, Treasure Chest provides direct marketing assistance and creative development as part of its turnkey platform. Headquartered in NYC, The World’s Greatest Vacations team has offices in Aspen, Los Angeles, Miami and Europe.

Richard Shane boasts, “accountability and pride is why we guarantee to surpass both marketing and sales objectives. If we fail to exceed expectations, tell me and a make good will be provided”.

Prior to launching Treasure Chest, CEO Richard Shane worked at Ogilvy and Mather; and McCann Erickson advertising on the American Express, Kodak, Nestle, TWA and General Foods accounts. His greatest passions are skiing, boating and helping epilepsy related charities. After 22 years and 3,000 seizures Shane is one of the first and few people to be cured of epilepsy as a result of surgery at NYU Langone Hospital. His story was profiled and voted the year’s most inspirational by the New York Press Club.

In 2017 The World’s Greatest Vacations and US News and World Report launched a strategic partnership

For information, contact info@tchest.com