Download the WGV Direct Mail White Paper here.
Direct Mail response rates have DOUBLED since 2015
Source: 10. ANA/DMA Response Rate Report 2018
Direct Mail response rate is 9x that of email
Source: 10. ANA/DMA Response Rate Report 2018
While traditional channels like Newspapers have shrunk over time, Direct Mail remained stable
Source: 11. Office of Inspector General. USPS. Advertising Mail: Past and Present. RARC Report. Report Number RARCWP-16-006 . March 2016. OIG – Analysis of RCF Economics and Financial Consulting.
- 59% of US respondents say they enjoy getting mail from brands about new products according to Epsilon.
- 60% of catalog recipients visit the website of the company that mailed them the catalog. (US Postal Service)
- 44% of merchants upped catalog circulation in 2018. (DMA)
- Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. (US Postal Service)
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want
Neuroscience study shows that Direct Mail is more effective at driving consumer action than digital advertising.
- Direct Mail is easier to understand and more memorable
It elicits 70% higher brand recall (75%) than a digital ad and it requires 21% less cognitive effort
- Direct Mail is far more persuasive
Its motivation response is 20% higher
- Direct Mail is visually processed quicker
It gets the message across faster
- Direct Mail is more likely to drive behavior
In the study when compared with with digital ads.
Source: 14. Canada Post. A Bias for Action: The neuroscience behind the response-driving power of direct mail.
Consumers Trust Direct Mail More than Most other Channels
Source: 15. MarketingSherpa. N=1,200.
Millennials like Direct Mail
- 36% of people under the age of 30 look forward to checking their mailboxes every day.
- 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters.
Source: 8. Research conducted by Gallup. Four in 10 Americans Look Forward to Checking Mail. 18 Canada Post, Phase 5, Advertising Communication Preferences and
Generational Differences (2017)
Baby Boomers prefer Direct Mail
- 57% of Baby Boomers like the tangible experience of receiving promotions by mail.
- 41% of Baby Boomers keep promotional mail pieces for future reference.
- 46%are overwhelmed by how many promotional emails they receive.
Source: 8. Research conducted by Gallup. Four in 10 Americans Look Forward to Checking Mail. 18 Canada Post, Phase 5, Advertising Communication Preferences and Generational Differences (2017)
Multi-media campaigns with Direct Mail have stronger consumer engagement than single-media digital campaigns
Source: 19. The brain doesn’t lie: Neuromarketing study looks at sequencing and channel combinations. Canada Post. Based on study by Elissa Moses, CEO & Jessica Reiter, SVP, of Ipsos Neuro & Behavioral Science Center of Excellence. Thomas Ramsay, Founder & CEO, Neurons.
The World’s Greatest Vacations’ integrated marketing platform exceeds industry benchmarks and delivers exceptional results across all channels.
- With a median 5.72% rate of response (source: DMA), direct mail continues to be a highly effective targeted marketing medium. Learn more.
- By aggregating audiences on our web and social media channels, we extend your digital reach by up to 10X your current digital penetration.
Working with travels most iconic brands on an ongoing basis, our direct marketing solutions consistently exceed marketing and sales goals. A quick sampling of success enjoyed by The World’s Greatest Vacations clients:
- Each of our partners see approximately 100,000 site visitors and 10,000 new travelers in their databases each media cycle
- Leading Cruise Line: Contacts: 1,391,906, % of total: 100%, #Pax booked: 12,717, Conversion 0.91&, total cost: $220,000, Cost per booking $17.
Success Stories & Client Testimonials
“Richard, the result of this last mailing was just brilliant. The momentum we have built surpassed our highest expectations. It was more than double what we have ever achieved in the past. Thank you for being easy to work with, very professional, a man of your word and willing to work with us to achieve the best result possible. We have worked together for over 13 years now and your passion for your brand and the support of ours has never wavered. Thank you for helping to grow our great brand as one of the world’s greatest vacations.
“Before the campaign you thought it might drive 3k to 4k bookings. It was more than that. I hate to give exact numbers until I know for sure. I am very happy with the campaign.“
“Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.”
“For the past three years, [we have] been featured in every Treasure Chest Vacation Travel and Ski mailing due to the fact that the response is greater than what we receive from other media. The ROI is impressive. Treasure Chest continues to produce successful results.”
[“Working] with a top-notch organization such as Treasure Chest has truly been a rewarding experience. The company consistently generates high-quality leads for Carnival and exceptional ROI. [We] will keep Treasure Chest as part of my overall marketing strategy for the foreseeable future.”
—Carnival Cruise Lines
Most Effective Tracking Mechanism
Our matchback analysis allows you to quantify and demonstrate the ROI you achieve with The World’s Greatest Vacations. Learn more.