The DMA’s Market Research Facts
The data below is provided by The Direct Marketing Association and was funded by its membership, which includes: Google, America Online, Yahoo, Treasure Chest, NBC, CNN, Conde Nast, Facebook, American Express, and others to determine the most effective way to carry a message to consumers. More about The Direct Marketing Association.
- Response rate for Treasure Chest format is 5.72%. (Treasure Chest respondents report closer to 8%).
Page 22 of the DMA Response Rate Report – View PDF
- Response rate to email houselists have fallen from 2.99% to 1.73%.
Page 13 of the DMA Response Rate Report – View PDF
- Paid search campaigns ave a cost per click of $3.79 (Treasure Chest is about $0.02 per visitor/lead).
Page 23 of the DMA Response Rate Report – View PDF
- 75% of direct mail usage is for immediate sale/visit to web site/sign up for newsletter.
Page 84 of the DMA Response Rate Report – View PDF
- Market share for direct mail advertising and its sales generated are greater than online marketing.
Page 15 of The Power of Direct Marketing – View PDF
- Direct mail spending is projected to increase 2.2% and then an additional 3.7%.
Page 10 of the DMA Quarterly Business Review – View PDF
- Direct mail/marketing’s market share is 28.8% of advertising expenditures.
Page 16 of the DMA Quarterly Business Review – View PDF
- Direct marketing’s ROI is $11.73 vs. $8.75 for non-DM.
- The ROI via direct mail has increased.
Page 19 of the DMA Quarterly Business Review – View PDF