MATCHBACK ANALYSIS FACTSHEET
The World’s Greatest Vacations subscribes to the most effective ROI tracking mechanism, the bookings’ matchback.
Addresses of actual bookings that come in from the time the media hits are matched back to The World’s Greatest Vacations database. Thus, regardless of the channel the consumer books through, the activity is tracked.
Promo codes are obsolete as consumers frequently are upsold by travel agents and/or book a different trip than the one being promoted. Google has made landing pages ineffective tracking tools.
The World’s Greatest Vacations provides its database for matchback purposes, or as a free service will execute the matchback on our partners’ behalf.
If bookings from first time guests does not surpass expectations, a make good will be issued.
MAJOR CRUISE LINE 2017 Bookings
| Treasure Chest Database | Total Records | Matched Bookings |
|---|---|---|
| Name/Address | 1,077,000 | 23,408 |
| 50,000 | 996 | |
| Total | 1,127,000 | 24,404 |
Booking Summary
| Past Guest Bookings | 116,110 |
|---|---|
| Total Non-Past Guest Bookings | 3,399 |
| TOTAL Bookings that matched back with mail file | 119,509 |
EUROPE/1,400,000 Circulation
| Europe | Caribbean | Total | |
|---|---|---|---|
| 700,000 | 700,000 | 1,400,000 | |
| Total | 0,91% | $220,000 | $17.00 |