Matchback Analysis Factsheet

MATCHBACK ANALYSIS FACTSHEET

The World’s Greatest Vacations subscribes to the most effective ROI tracking mechanism, the bookings’ matchback.

Addresses of actual bookings that come in from the time the media hits are matched back to The World’s Greatest Vacations database. Thus, regardless of the channel the consumer books through, the activity is tracked.

Promo codes are obsolete as consumers frequently are upsold by travel agents and/or book a different trip than the one being promoted. Google has made landing pages ineffective tracking tools.

The World’s Greatest Vacations provides its database for matchback purposes, or as a free service will execute the matchback on our partners’ behalf.

If bookings from first time guests does not surpass expectations, a make good will be issued.

MAJOR CRUISE LINE 2017 Bookings

Treasure Chest DatabaseTotal RecordsMatched Bookings
Name/Address1,077,00023,408
Email50,000996
Total1,127,00024,404

Booking Summary

Past Guest Bookings116,110
Total Non-Past Guest Bookings3,399
TOTAL Bookings that matched back with mail file119,509

EUROPE/1,400,000 Circulation

 EuropeCaribbeanTotal
700,000700,0001,400,000
Total0,91%$220,000$17.00